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Privacy Notice

1. Identity and Address of the Responsible Party

XOLCALI, S. de R.L. de C.V. (hereinafter "XOLCALI"), located at 8 Sur 7-A, Barrio Quecholac, San Salvador El Seco, Puebla, Mexico. C.P. 75160, is responsible for the processing of your personal data collected through the website https://www.xolcali.com.mx (hereinafter the "Website").

2. Collected Personal Data

XOLCALI may collect and process the following personal data, depending on your interaction with our Website:

  • Identification Data: Full Name.
  • Contact Information: Delivery address, billing address, cell phone number, landline number, email address.
  • Tax Information: Company name, Federal Taxpayer Registry (RFC or TAX ID), tax address, use of CFDI (Digital Tax Receipt Online), and other information required for billing.
  • Browsing and Device Data: Information collected through cookies and similar technologies, such as browser type, operating system, pages visited within the Website, length of visit, IP address (anonymized or not, depending on your settings), and search preferences within the Website.
  • Social Media Data: If you interact with us through linked social media profiles or use social media features within our Website (e.g., "share" buttons or social login), we may collect information from your public profile on those networks, subject to each platform's privacy policies and your privacy settings.
  • Purchase-Related Data: Purchase history, products viewed or added to cart, payment information (processed securely through our payment service providers; XOLCALI does not directly store full credit/debit card data).

We do not collect sensitive personal data through our Website in general. If exceptional circumstances require it, we will request your express written consent.

3. Purposes of Personal Data Processing

Your personal data will be used for the following purposes: 2

a) Primary Purposes (Necessary for the relationship with you):

  • Identify you as a user or customer.
  • Manage your registration and account on the Website.
  • Process, complete, ship, and track your orders placed in our online store.
  • Generate the billing corresponding to your purchases.
  • Manage the delivery of products to the indicated address.
  • Provide customer service, respond to your questions, complaints, or suggestions.
  • Maintain the security of the Website and prevent fraud.
  • Comply with legal obligations and requirements of competent authorities.
  • Allow the technical functioning of the Website, including the use of cookies necessary for navigation and essential functionalities of the online store.​
  • Remember your browsing and search preferences within the Website to improve your experience.

b) Secondary Purposes (Not necessary, but they allow us to offer a better service):

  • Send promotional communications, special offers, and news about our products or services (marketing and advertising) via email or other contact methods provided, provided we have your consent or you do not object.
  • Conduct satisfaction surveys and market studies.
  • Analyze your browsing habits and preferences to improve the design, content, and functionality of the Website.
  • Customize the advertising shown to you on and off our Website (through third-party cookies).
  • Facilitate interaction with social media platforms.

You may object to the processing of your personal data for secondary purposes by sending an email to hola@xolcali.com.mx, indicating the purposes for which you do not wish your data to be processed. Your objection for these purposes will not be grounds for us to deny you the services and products you request or contract with us.

4. Use of Cookies and Similar Technologies

The Website uses its own and third-party cookies, as well as other similar technologies (such as web beacons or pixels) to automatically collect information about your browsing.

  • What are cookies? They are small text files that are stored in your browser when you visit a website.
  • Types of Cookies we use:
  • Essential/Technical Cookies: Essential for the proper functioning of the Website and online store (e.g., keeping you logged in, managing your shopping cart).
  • Preference Cookies: These cookies remember your choices (language, search preferences) to personalize your experience.
  • Analytics/Performance Cookies: These collect anonymous information about how users use the Website (most visited pages, time spent) to help us improve its performance (Google Analytics).
  • Advertising/Marketing Cookies: Used to show you relevant advertising, both on our Website and on third-party sites. These include cookies from social media platforms (Facebook Pixel, LinkedIn Insight Tag) that allow us to measure campaign effectiveness and connect Website activity with these networks.
  • Cookie Management: You can manage your cookie preferences directly from your browser. Most browsers allow you to block or delete cookies. Consult your browser's Help section for specific instructions (Chrome, Firefox, Safari, Edge, etc.). Please note that disabling certain cookies may affect the functionality of the Website.

For more information about the specific cookies we use and the third parties involved, please contact us at hola@xolcali.com.mx.

5. Transfer of Personal Data

XOLCALI may transfer your personal data, without requiring your consent in the cases provided by law, to the following entities to fulfill the primary purposes described:

  • Courier and Logistics Companies: For the delivery of purchased products.
  • Payment Processing Platforms: To securely manage purchase transactions (Stripe, PayPal, Mercado Pago, BBVA). These platforms operate under their own privacy policies.
  • Competent Authorities: If required by law or by court/administrative order.
  • Professional Advisors (accounting, legal): When necessary for the fulfillment of our obligations or defense of our rights.

In addition, if you do not object, we may transfer certain data (such as anonymized browsing data or advertising identifiers) to third-party partners for secondary purposes such as analytics and personalized advertising (Google, Meta, Facebook, TikTok).

If we make transfers that require your consent, we will request it in advance. All transfers will be carried out in accordance with the LFPDPPP (Federal Law on the Protection of Personal Data Held by Private Parties [México]) and its Regulations.

6. Means to Exercise ARCO Rights (Access, Rectification, Cancellation and Opposition)

You have the right to:

  • Access your personal data that we hold and know the details of its processing.
  • Correct them if they are inaccurate or incomplete.
  • Cancel them when you consider that they are no longer required for any of the stated purposes, they are being used for unauthorized purposes, or the contractual or service relationship has ended.
  • Oppose the processing of your data for specific purposes.

To exercise your ARCO rights, you must submit a written request to hola@xolcali.com.mx, which must contain:

  • Your full name and address or other means to communicate the response.
  • Documents that prove your identity (copy of an official ID) or, where applicable, legal representation.
  • A clear and precise description of the personal data for which you seek to exercise any of the ARCO rights.
  • Any other element that facilitates the location of personal data.

XOLCALI will notify you of the decision made within a maximum period of 20 business days from the date the request was received, and if appropriate, it will become effective within 15 business days from the date the response is communicated.

7. Options to Limit the Use or Disclosure of Your Personal Data

In addition to exercising your ARCO rights and opting out for secondary purposes, you may limit the use or disclosure of your personal data:

  • By registering with the Federal Consumer Protection Agency's (PROFECO) Public Registry to Avoid Advertising (REPEP) to opt out of receiving telephone advertising. More information at: https://repep.profeco.gob.mx/
  • By requesting your exclusion from our advertising email distribution lists by clicking on the "unsubscribe" link included in such emails, or by sending an email to hola@xolcali.com.mx.
8. Changes to the Privacy Notice

XOLCALI reserves the right to make modifications or updates to this Privacy Notice at any time to address legislative developments, internal policies, or new requirements for the provision or offering of our services or products. These modifications will be publicly available through our website https://www.xolcali.com.mx in the Privacy Notice section. We recommend that you review this section periodically.

9. Consent

By using our Website and/or providing us with your personal data by any means, you represent that you have read, understood, and accept the terms set forth in this Privacy Notice and that you consent to the processing and, where applicable, transfer of your personal data as described herein. For purchase processing and account creation, your consent will be deemed granted by actively accepting the terms and conditions and this notice during the corresponding process.

If you have any questions about this Privacy Notice, please contact us at hola@xolcali.com.mx.

Last updated: April 19, 2025